Campaign content

Campaign content is the shared message library. It’s what keeps a canvasser at the door and a messenger in the queue saying the same thing the campaign actually wants said — and it’s where issue tags captured in the field come full circle.

Campaign issues

The Campaign Issues view is where you define the issues the campaign runs on and set their priority. These issues are the same tag list canvassers pick from when they log a Talked outcome, so configuring them here drives both outgoing messaging and the narrative clustering on the analytics side.

Org-wide issues vs. one candidate’s issues

Every issue belongs either to the whole organization or to a single candidate. You choose with the Candidate dropdown when you add an issue, and you can change it later from the same row.

Setting	Who sees it at the door
All candidates (org-wide)	Every canvasser, on every walk. Use it for the concerns your whole slate runs on — property taxes, public safety.
A specific candidate	Only on walks that candidate is on. Use it for the issues that belong to one race and would confuse a volunteer on another.

This matters as soon as you are running more than one race. A sheriff candidate and a state representative do not campaign on the same things, and a flat list forces a volunteer at a sheriff’s door to scroll past school-curriculum tags that have nothing to do with the conversation they are having.

Each issue carries a badge showing its owner — “Org-wide”, or the candidate it belongs to. The list puts org-wide issues first, then groups each candidate’s issues together.

At the door, a canvasser sees your org-wide issues plus the issues of whoever is on that walk’s slate — nothing else. Issues that belong to a candidate are labelled with that candidate’s name on the tag, so a volunteer knocking for two people can tell whose issue they are recording.

Note

An issue’s short identifier is unique across your whole organization, so two candidates cannot each own an issue named taxes. That is deliberate: it keeps a year of historical door data readable. If two candidates both campaign on taxes, make it one org-wide issue rather than two — the reports then count every taxes conversation together instead of splitting them.

Changing an issue’s owner only changes who sees it going forward. Doors already knocked keep the tags they were recorded with.

Talking points

The Talking Points view holds the approved message templates and guidelines — the campaign’s official framing for each issue. This is the source of truth a canvasser or messenger reaches for when they need the right words.

Scripts

The Scripts view provides door-knock scripts organized by engagement tier. A Super Voter and a Cool-tier voter warrant different openings, so scripts are tier-aware: the right script for the door the canvasser is standing at.

Each segment card breaks a door script into Opener, Bridge, Ask, and Key Issues.

Tip

Keep issues, talking points, and scripts in sync. When you add a campaign issue, add a talking point and a line or two of script for it in the same sitting — otherwise canvassers will tag an issue in the field that has no approved response behind it.

Who manages this

Campaign content is authored by organization managers and admins, and analysts can read it. See Roles & access.

Related

Field operations Where scripts and issue tags get used.

Messaging (SMS) Talking points feed the message composer.

Voters & scoring The tiers scripts are organized around.