Voters and scoring

The voter record

A voter is the atomic unit of the platform. Each record carries identity, address (normalized and optionally geocoded), registration history, vote history by election, computed score, and tier.

The scoring model

Every voter gets a 0–100 score. Five weighted components:

Component	Weight	Signal
Engagement	40	Voting frequency (0–6 elections, linear)
Recency	20	Years since registration (recent=100, old=25)
Primary participation	15	Primary ratio (50%+ = 100)
Party alignment	15	Target=100, Independent=50, Opposite=0
Age demographics	10	35–65 = 100, extremes = 50

Weights are configurable per organization — if your county weighs engagement differently, that’s a setting, not a custom build.

Engagement tiers

Scores bucket into tiers that drive map colors, route priority, and filtering.

Super Voter (75+)

Reliable turnout, primary participant. These are the first doors on every route.

Hot (60–74)

Strong engagement, worth a direct ask.

Warm (40–59)

Occasional voter, persuadable. Prime targets for repeat contact.

Cool (under 40)

Light or non-voter. Lower priority unless a specific universe requires them.

The county command center — tier counts and colors roll up from every voter’s score.

Where scoring runs

• On import — every voter is scored as the roll is ingested, so a fresh import arrives already ranked.
• On refresh — scores recompute when your weights change or new vote history arrives.
• Live — tier counts on the dashboards aggregate in real time.